The Zurich-based test-user recruitment startup raised capital from private investors in a round facilitated by the market leading Swiss business angel platform investiere, which also helped TestingTime secure former jobs.ch CEO, Mark Sandmeier for its board of directors.
The test-user recruitment startup TestingTime raised CHF 850’000 in an angel round in which numerous successful Swiss entrepreneurs participated, including the founders of Doodle, Wuala and jobs.ch. Investors from the investiere platform contributed the lion’s share of the total sum invested, namely CHF 585’000. “investiere played a key role in the success of our angel round,” states TestingTime CEO, Reto Lämmler. “Not only did they offer us professional support throughout the financing process, they also helped us obtain highly valuable smart money investors such as Mark Sandmeier who will join our board.”
Companies are increasingly becoming aware of the importance of a great user experience when building products and services. In order to accomplish this, designers and product managers involve test users in the design and validation process. TestingTime’s automated recruiting service is cheaper than current methods and allows customers to order test users in less than 5 minutes and conduct their usability tests a mere 48 hours later—10 times faster than other solutions. So far, over 60 customers like Swisscom, SBB, Migros, SRF and many web agencies have already taken advantage of TestingTime’s superior service. This financing round will allow the company to grow their talented team and expand beyond Switzerland into Germany.
Founded by early Doodle employees in 2014, TestingTime generated impressive six-digit revenues in its first year while the company was still in bootstrapping mode. “As the importance of user feedback grows, successful companies will increasingly rely on user testing to design products and services their customers actually want,” explains Mark Sandmeier. “TestingTime offers a key service to help companies find the right test users faster and cheaper. With my experience and network I hope to help TestingTime grow and become a key enabler in the area of test user recruitment, a field that will gain even more importance in the coming years.”
Have a look at the press release below (available in English and german) for more information.